JessFineAS

The target audience for my radio show is females and males, aged 16-28.  Below I have compiled a list of a range of different products which I think would be suitable to be advertised on my radio show, in regards to my target audience. 1) Gym memberships  I think advertising gym memberships would be suitable as my target audience is from ages 16-28, and within this age group it is common to attend the gym.  For example: 1) Pure Gym 2) Virgin Active  3) David Lloyd  2) Holidays  Holidays are another good potential product to be advertised on my radio show as they appeal to both genders and to my target audience's age range. For instance, listeners could be arranging holiday's with their friends or partners.  For example: 1) Thomas Cook 2) Villa plus  3) Thomson  3) Charities  Charity adverts are appealing to both males and females, within a range of different age groups. Some charities are geared towa...

I am going to carry out research on how adverts are structured, in relation to the radio stations target audience. I am going to do this because I want to include adverts in my radio station, therefor I need to know how to effectively do this, with my target audience in mind. I will be taking advert conventions into consideration. For instance; brands of the product, slogans, limited word use, upbeat music or voice over in order to attract attention along with heavy persuasive language, which will be tailored to the demographic. I am going to be looking at adverts which are played on the tv, or put in print media, and thinking about how this structure of advert would fit into a radio advert.  Below I have analysed five adverts to talk about how they'd be as a radio advert.  The five adverts I have chosen are below:  1) Cadbury's Gorilla advert  https://www.youtube.com/watch?v=NHtEyDrD4oA I don't think this advert would be as effective as a radio advert as...

After having looked at two radio websites which are similar to my radio station, I am now going to look at two radio websites which are dissimilar to my radio station. These two websites are going to be Magic and Talk Sport.  Magic radio website Magic's website has clearly been directed towards an older audience. Despite the colour scheme still being bright and appealing for younger people, and both genders, the presenter is older than the presenters on the other radio stations. This suggests that an older audience will tune into Magic as may feel as though what is being played is directed towards them more.  Unlike Radio 1 and Magic, these artists, such as Billy Jones, are more suited to an older audience as they are not as contemporary.  This image on their website references the 80's, which is a time period directed toward an older audience.  https://talksport.com/ Sports stations are usually targeted at male audiences; all...

I am going to begin by looking at the two websites which I think are the most similar to mine. These stations are Heart fm and BBC radio 1  Heart fm website By looking at Heart fm's website, through its bright colour scheme, I can see that it is aimed at a younger audience.                          The website has stated that current tracks which are often played or being played are from artists such as Rita Ora, Swedish house Mafia, Shaggy and Clean Bandit. All these artists are modern day, and wouldn't usually appeal to the 'older generation' (35's and over), thus linking back to a younger target audience.  Both of Heart's presenters are young women. This is significant to a young audience of listeners, as their age groups may not be so far apart, so they will feel more engaged and interested. One of the presenters also mentions how the show will talk about competitions to be won and t...

All radio stations have an online website. Their websites are all geared towards their target audience, thus giving an indication to the kinds of people who will tune in.  I am going to analyse four different radio stations; two which are similar to mine and two which are dissimilar. I am going to be taking note of each of the different conventions which each stations websites have. For instance; stories, announcements of competitions, photos, songs which are played, language, font, colour and choice of presenters.  I will be researching the importance of how the radio station is branded towards their target audience. The elements of the audience I will be playing attention to is class, age and gender.  

I have listened to a lot of different radio stations and concluded that the conventions are dictated by the stations target audience. However, there are still specific conventions which are associated with the medium of radio across all stations. For instance, choice of news stories, presenters tone of voice or the jingle have all been constructed with the target audience in mind. The type of music which is played has to appeal to the target audience of the radio station as well. For example, Magic tends to have an older audience so songs played on this station will come from the 80s and 90s and are designed to appeal to that audiences sense of nostalgia (songs which this audience would have heard in their youth). Adverts will also appear on particular radio stations, because the companies believe that the audience will buy the products, which are being advertised on the station.  I am going to carry out both primary and secondary research in order to determine who my target aud...

I have completed an audience questionnaire, in order to get an idea of peoples listening habits. This will help me when writing my own radio script. 

I am going to listen to a range of different radio news bulletins, which are all a different genre of station. I am going to do this in order to see which music they use, if they use any. For instance, I will be looking at the style and type of music that they play, at which point of the bulletin the music is played and when it starts to disappear. I am going to be doing all of this as I am going to be creating my own music to put in my radio show.  The three radio stations I am going to be listening too are: Classic fm Heart fm Radio 2 In this news bulletin, whilst the news presenter was talking, there was't any music playing in the background. However, once the music started playing it was always classical music, usually quite upbeat.  No music was playing during this news bulletin There was also no music playing during this news bulletin either After completing this research, I have concluding that during my news bulletin I am not goi...

After listening to a variety of different radio stations, I have concluded that there a number of different kinds of jingles on each station.  The site below includes many of the different types of jingles. I have used this as part of my research.  http://www.music4.com/radiojingles 1) Weather Jingles  -The tone of weather jingles are usually a lot softer than other jingles -They sometimes include sound effects (e.g. of the weather) -Weather jingles for weather reports are usually played in the morning, so listeners have an outlook for the rest of their day  -Weather jingles will include the name of their station, and often have the word 'weather' at the end  -Companies usually sponsor weather jingles 2) Travel and traffic Jingles  -Travel and traffic jingles include the name of the station, with the word travel or traffic at the end -These jingles do not always have music playing, sometimes they will have sounds of traffic in at the end -Th...

Across my radio show I am going to create to a variety of different jingles, which will give my radio show and station a individual and clear identity. In preparation for this, I have listened to a range of different stations, with different jingles. This has given me an idea about the way in which jingles are constructed. I have also learnt that jingles are regularly played on their stations and the way in which they are made reflects which type of audience will be the listeners to the radio show, along with reflecting what the genre of the station is. This is done through the type of sound effects, music and slogans which are used. Jingles always include the frequency and the name of the radio station. Some jingles will also mention the presenters name or the show, although not all jingles do this. A lot of the time they are also joined by sound effects or music.  In order to ensure I use the correct conventions for my radio show, I am going to do further resear...