List of potential products for my show

-
The target audience for my radio show is females and males, aged 16-28. 
Below I have compiled a list of a range of different products which I think would be suitable to be advertised on my radio show, in regards to my target audience.
1) Gym memberships 
I think advertising gym memberships would be suitable as my target audience is from ages 16-28, and within this age group it is common to attend the gym. 
For example:

 1) Pure Gym
2) Virgin Active 
3) David Lloyd 

2) Holidays 
Holidays are another good potential product to be advertised on my radio show as they appeal to both genders and to my target audience's age range. For instance, listeners could be arranging holiday's with their friends or partners. 
For example:

1) Thomas Cook
2) Villa plus 
3) Thomson 


3) Charities 
Charity adverts are appealing to both males and females, within a range of different age groups. Some charities are geared towards the younger generation, thus seeming more appealing to them. Some of the charities listen below could be interesting for my target audience of 16-28 year olds. 

1) Save the children
2) UK youth 
3) Young Minds
4) WWF
5) Cancer Research


4) Food
Advertising in the food industry mainly see's adolescents as a major market force, which is significant to my target audience. Food adverts will also be appealing for the older members of my audience, in their 20's, as food is viewed as a necessity. For instance: 

1) Cadbury's
2) Galaxy
3) Ben and Jerry's
4) Hagandaz 


5) Hair products 
Hair products are a significant product to advertise on my radio show, as they will appeal highly to the females in my target audience. Some males will also benefit from the advertisement of these hair products aswell. 

1) Loreal
2) Treseme 
3) John Freida
4) Aussie

Comments

Post a Comment

Popular posts from this blog

Different types of jingles

-
After listening to a variety of different radio stations, I have concluded that there a number of different kinds of jingles on each station.  The site below includes many of the different types of jingles. I have used this as part of my research.  http://www.music4.com/radiojingles 1) Weather Jingles  -The tone of weather jingles are usually a lot softer than other jingles -They sometimes include sound effects (e.g. of the weather) -Weather jingles for weather reports are usually played in the morning, so listeners have an outlook for the rest of their day  -Weather jingles will include the name of their station, and often have the word 'weather' at the end  -Companies usually sponsor weather jingles 2) Travel and traffic Jingles  -Travel and traffic jingles include the name of the station, with the word travel or traffic at the end -These jingles do not always have music playing, sometimes they will have sounds of traffic in at the end -There will sometimes be
Read more

Evaluation - technologies

-
Image
Throughout the whole process of creating my radio show and developing my research and planning I used a large range of different technologies. The technologies I used have been significant in enabling me to produce work to my highest standard. Although some of the technology was slightly complicated, I managed to quickly understand how to use it all. The high variety of different software and hardwares lead me to my ideas and creativity. Since first creating my Blogger account, gradually I found it a lot easier to insert hyperlinks, audio and images.  Blogger Blogger is what I have used to complete my research and planning, along with my evaluations. For instance, It has allowed me to complete my tasks, write about them, include images, links, videos, music as well as acting as the template to my final radio show. Within my evaluation, I have been able to link certain blog posts, to help me refer back to my previous work. Moreover, there is a very clear layout and
Read more

Evaluation - different institutions distribution

-
Image
My final radio show is called North Side fm, and is a local radio show, targeted towards younger listeners within North London. I portrayed this through the news stories being locally situated within this area, by choosing adverts which I felt would appeal to a target audience of 16-28 year olds and creating a jingle which made reference to North London.  My radio show is similar to existing radio stations, such as Kiss and Capital FM, in relation to the kinds of contemporary chart music they play, which is based for a similar target audience, in reference to age and gender, as mine is. Despite these similarities, our stations differ on the basis of the kinds of news stories which are included in their news bulletin. For instance, Kiss and Capital share a lot of national news stories as well as local news stories around london, whilst Northside fm focuses on purely local stories which have happened within the area that the show is broadcasted in.  Global is a British media comp
Read more