Representation in News presenters

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Throughout this post I am going to explore the ways in which News presenters come across to the audience whilst presenting the radio show. For instance, I will be taking note of voices used, language, 'banter', tone of voice and interactions with other presenters. In order to do this, I will be looking at two completely opposite types of radio stations; Kiss and Magic. By doing this will help me to create the scripting for my own news bulletin. 

 The first radio show I am going to be looking at is Kiss. There were two presenters on this show, a young male and female. They both spoke in an informal manner, with a slow relaxed voice as well as having 'banter' with each other. An example of this is when they both started singing the lyrics to a Rihanna song, whilst laughing about it. 

The second radio show news bulletin which I listened too was from Magic. The presenter on this show was an Older woman. Unlike the presenters on Capital, she spoke in a much more clear and formal manner. 


Representation is a very important factor on a radio station. Since listening to the two separate radio station news bulletins, Kiss and Magic, I have realised that the way in which stories are presented play a significant role in deciding who the stations main target audience is. For instance, the presenters on Kiss were both young and used informal language, thus suggesting the radio show is aimed at younger audiences. However, the presenter on Magic spoke in a much more formal manner as well as being older. This shows that Magic is aimed at an older audience. The audiences to which each of these stations were aimed up has also been supported by the types of news stories which have actually been featured on each of the bulletins.  

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