Radio websites and target audience

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All radio stations have an online website. Their websites are all geared towards their target audience, thus giving an indication to the kinds of people who will tune in. 

I am going to analyse four different radio stations; two which are similar to mine and two which are dissimilar. I am going to be taking note of each of the different conventions which each stations websites have. For instance; stories, announcements of competitions, photos, songs which are played, language, font, colour and choice of presenters. 

I will be researching the importance of how the radio station is branded towards their target audience. The elements of the audience I will be playing attention to is class, age and gender.  

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