Script of potential adverts

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I have scripted two adverts to feature on my radio show. I have taken into consideration my target audience, 16-28 year olds, in helping me decide which products would appeal to them, that I am going to advertise. 

Below are my 2 scripted potential adverts:

Advert 1: 

Ben and Jerry's new Peanut Butter Crunch flavour  

Upbeat music playing 

We took a big dollop of vanilla ice cream, (swirling sound of ice cream) a huge scoop of candied peanuts (crunch sound of peanuts) and swirls of peanut butter sauce (swirling sound effect again) and we created the newest taste sensation. 

Upbeat music playing 

Go nuts for Ben and Jerry’s Peanut Butter Crunch Ice Cream. 100% natural. Ben and Jerry’s – Vermont’s Finest Ice Cream – Doing Good Never Tasted So Great!



Advert 2: 

Pure Gym half price membership offer 

Upbeat music 

Join PureGym Archway today and get your first six months half price. Whether its weights or spin classes, (sound of spinning classes i.e. trainer shouting in background) swimming or sauna – there’s something for everyone. Visit puregym.co.uk and enter code puregymhalfprice. PureGym – No Frills Fitness.

Sound effects of gym equipment 






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