Rough script for news story 4

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Presenter 

Vegan restaurant ‘Wild Food Hut’ in Archway has accidentally released one of their  ‘secret ingredients’ to their signature dish, which up until now customers believed to be plant based. One of the workers here unintentionally announced how some of the food here gets prepared in animal fat, just after the release of their new advertising campaign. 


In response to the moral outrage which was caused, restaurant owner Louis Neil has announced a formal apology stating ‘he was never aware that chefs were prepping food in ways which went against restaurants guidelines. Had he been aware of this, he’d make strict changes straight away’.


News values:
Immediacy: The story has happend recently, making the story 'breaking'
Familiarity: The story is culturally close to us, as it has happend within a local area; Archway
Impact: We can identify with the story as having a profound effect certain peoples lives; vegans
Surprise: This is an unusual and unexpected event as restaurants never release 'secret ingredients' and vegan restaurants never usually break their guidelines
Negativity: This is bad news as it will lead to the restaurants loss in many customers
Scandal: This news story is likely to provoke moral outrage from angry vegan customers who have been eating here, without knowing the misconception of its vegan food

Target audience:
This is news story will be appealing to my target audience, as a lot of them will eat out and could be vegans. Therefor, knowing the truth behind this restaurant could be extremely significant to them. 

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